The 2024 Olympics were in full swing in Paris, and the French were showing off their love for pastries with endless boulangeries in the Olympic Village. But as tasty as croissants are, they don't exactly scream "nutrition." British athletes, in particular, are seriously missing their good old oats.

That’s why we jumped in with a quick and clever campaign for Quaker Oats, reminding everyone that it takes more than just flaky pastries to win gold. Our ads hit the London Metro and are popping up on digital screens across the UK, right near Fanzones where fans are soaking up the Olympic spirit.

My role: Creative Director