Olá! 

Nice to meet you! I am Ju.

I'm a Brazilian creative working as a Executive Creative Director at VML in London. I was born in Campinas, a city with more than 1 million people, but it still feels like a charming village in the Brazilian countryside. My passion for exploring the world has taken me across five countries—Brazil, Germany, the UAE, Spain, and the UK—where I've worked with renowned agencies such as Jung von Matt, Leo Burnett, Publicis, Ogilvy, Uncommon and now, VML London.

Currently based in London, I create global beauty campaigns for Boots and No7. Before joining VML, I was at Uncommon, where I developed impactful campaigns for British Airways, The Ordinary, and Quaker. Before that, I worked with Ogilvy London on Unilever’s portfolio, focusing primarily on Dove, where I led several award-winning campaigns, including Courage is Beautiful, Reverse Selfie, As Early as Five, and the most recent 10x10.

At Publicis Madrid, I created IKEA’s Real Life Series, which became the IKEA’s most-shared campaign of all time and won multiple Cannes Lions, positioning Publicis as one of the top creative agencies in Spain.

Before moving to Spain, I spent four years as Regional Creative Director at Ogilvy Dubai, leading 15 offices across the Middle East and North Africa. During this time, I developed the “It’s That Affordable” campaign for IKEA, which became one of the most-awarded campaigns globally, as recognized by the Gunn Report in 2016. I also worked with iconic brands such as Volkswagen, Coca-Cola, Vodafone, Burger King, and Pfizer. Under my leadership, IKEA Saudi Arabia achieved its first-ever awards, including three Gold Lions and five D&AD pencils.

While I’m passionate about ideas, I also love travelling, coffee, Fridays, cinema, and anything that makes me laugh. Bringing people together and socializing is what I enjoy most.

Feel free to reach out to discuss ideas, opportunities, or even just the weather: julianaparacencio@gmail.com.

And if you’d like to know a little bit more about my journey, check out these Lürzer’s Archive articles:

http://www.luerzersarchive.com/en/article/366/nice-to-meet-ju!.html

https://www.luerzersarchive.com/en/magazine/interview/juliana-paracencio-197.html

• 2 nationalities (Brazilian and German);
• Ranked #1 Best Creative Director in the UK in 2022 by The One Show;
• Ranked #1 Best Creative Director in Europe in 2022 by The One Show;
• Ranked #9 Best Creative Director worldwide in 2022 by The One Show;
• Ranked #16 Best Creative Director on the planet in 2023 by The Drum;
• Ranked #6 Best Creative Director in 2022 by the D&AD;
• Ranked #14 amongst 200 most-awarded creative directors of 2021 by The Drum (Ranked #1 most-awarded female creative director of 2021);
• In 2020, I made it into Creativepool’s TOP 25 Influential and Inspiring Creative Directors across the globe, place #19;
• 5 different countries (Brazil, Germany, UAE, Spain and UK) and 3 different continents (South America, Europe and the Middle East);
• Nominated to be a Member of The One Club International Board;
• Created Ogilvy‘s Most-Awarded print campaign in 2016, leading it to be considered 'The 5th Most-Awarded Print/OOH ads in the world by Gunn Report 2016" and to win "Cannes Lions Network of the Year";
• Considered the 29th Most-Awarded Art Director in 2016;
• Led Ogilvy Jeddah and IKEA Saudi Arabia to win their first awards in 2016;
• In 2017, led Ogilvy Jeddah and IKEA Saudi Arabia to win at Cannes for the second time in a row;
• In 2023, helped Ogilvy UK to be ranked #4 Most Awarded Agency worldwide at the One Show;
• 2343 ideas per brainstorming, 2 of which I like;
• 3 passions (great ideas, my daughter and my husband, not necessarily in that order).