Courage is Beautiful showcased powerful portraits of real frontline healthcare workers, wearing the toll of the pandemic on their faces. We turned these photographs into print and OOH, launching Unilever’s commitment to donate $5 million to frontline healthcare workers globally. It aired in over 15 countries and was covered on CNN, The New York Times and countless more.

It got over 2 billion earned PR impressions in the first week, and it smashed all Unilever benchmarks for engagement, achieving 99% positive sentiment on social.

"Top 10 'Best of 2020' List." – Ad Age

"The 'Most Contagious Campaigns of 2020' List" – Contagious

"Beautiful in its simplicity." – Glamour

"The New Face of Dove's Real Beauty Campaign 'Courage Is Beautiful' Is Dove’s Most Powerful Campaign Ever." – PopSugar

"Brings a new meaning to the concept of beauty and courage." – Today Show

"Definitely the ad of the year so far" – MoreAboutAdvertising

"Top 5 most-liked COVID-19 TV ads with UK consumers." (And it hadn't run on UK TV). – Unruly

Nominations:

CANNES LIONS 2021
GRAND PRIX in INDUSTRY CRAFT (Outdoor / Art Direction)
GRAND PRIX in PRINT & PUBLISHING (Corporate Purpose & Social Responsibility)
GOLD LION in INDUSTRY CRAFT (Outdoor / Photography)
GOLD LION in PRINT & PUBLISHING (Social Behaviour)
GOLD LION in OUTDOOR (Social Behaviour)
SILVER LIONS in OUTDOOR (Billboard Campaign)
SILVER LIONS in PRINT & PUBLISHING (Print Campaign)
SILVER LION in FILM (Social Behaviour)
BRONZE LION in FILM (Viral Film)
SHORTLIST in TITANIUM (Titanium)
SHORTLIST in FILM (TV / Cinema Film)
SHORTLIST in FILM (Online Film)
SHORTLIST in OUTDOOR (Corporate Purpose & Social Responsibility)
SHORTLIST in DIRECT (Use of Print & Outdoor)
SHORTLIST in HEALTH & WELLNESS (Brand-led Education & Awareness)

CANNES LIONS 2022
GOLD LION in CREATIVE EFFECTIVENESS (Real-time Response)
SILVER LION in CREATIVE EFFECTIVENESS (Global Market)
SHORTLIST in CREATIVE STRATEGY (Corporate Purpose & Social Responsibility)

D&AD
YELLOW PENCIL in PRESS & OUTDOOR (Press Campaign)
GRAPHITE PENCIL in PHOTOGRAPHY (Portraits)
GRAPHITE PENCIL in PRESS & OUTDOOR (Poster Campaign)
SHORTLIST in GRAPHIC DESIGN (Integrated)
SHORTLIST in PR (Reactive Response)
SHORTLIST in ART DIRECTION (Outdoor)

ANDY AWARDS
GOLD in IDEA
GOLD in CRAFT

CLIO AWARDS 2021
SILVER in OUT OF HOME
SILVER in FASHION & BEAUTY
SILVER in DESIGN CRAFT
SILVER in PRINT & OOH CRAFT / ART DIRECTION
SILVER in PRINT & OOH CRAFT / PHOTOGRAPHY
BRONZE in FILM
BRONZE in PUBLIC RELATIONS
SHORTLIST in SOCIAL MEDIA

CLIO AWARDS 2022
GRAND CLIO in CREATIVE EFFECTIVENESS

LIA LONDON INTERNATIONAL AWARDS
GRAND PRIX / GRAND LIA in OUT OF HOME (Billboard)
GOLD in OUT OF HOME (Billboard / Campaign)
GOLD in OUT OF HOME (Billboard / Use of Photography)
GOLD in PRINT (Campaign)
GOLD in PRINT (Use of Photography / Campaign )
SILVER in OUT OF HOME (Art Direction Campaign)

EUROBEST
GOLD in OUTDOOR (Corporate Purpose & Social Responsibility)
GOLD in PRINT & PUBLISHING (Fast Moving Consumer Goods)
SILVER in FILM (Fast Moving Consumer Goods)
SHORTLIST in FILM (Viral Film)
SHORTLIST in FILM CRAFT (Casting)
SHORTLIST in PR (Corporate Purpose & Social Responsibility)
SHORTLIST in MEDIA (Use of Print / Outdoor)

EPICA
GOLD in HEALTH & BEAUTY
GOLD in ADVERTISING PHOTOGRAPHY

ATOMIC AWARDS
GOLD in GLOBAL CAMPAIGN
BRONZE in CAUSE & ACTION

THE ONE SHOW 2021
GOLDEN PENCIL in BRANDED ENTERTAINMENT (Innovation & Transformation / Innovation in Lockdown)
GOLDEN PENCIL in PRINT CRAFT (Photography)
GOLDEN PENCIL in PRINT (Magazine / Series)
GOLDEN PENCIL in DIRECT MARKETING (Out of Home / Billboards & Transit)
SILVER PENCIL in FILM (Television & VOD / Short Form - Single)
SILVER PENCIL in OUT OF HOME: Billboards & Transit / Series
SILVER PENCIL in SOCIAL MEDIA (Craft / Use of Visuals)
SILVER PENCIL in MOVING IMAGE (Craft /C asting)
BRONZE PENCIL in FILM (Online Films & Video)
BRONZE PENCIL in HEALTH, WELLNESS & PHARMA (Out of Home)
BRONZE PENCIL in PR (Innovation & Transformation)
MERIT in PRINT (Innovation in Lockdown)
MERIT in FILM (Innovation in Lockdown)
MERIT in OOH (Innovation in Lockdown)
MERIT in PR (Media Relations / Innovation in Lockdown)
SHORTLIST in SOCIAL MEDIA (Craft / Use of Visuals)
SHORTLIST in SOCIAL MEDIA (Craft / Writing)

THE ONE SHOW 2022
BEST OF DISCIPLINE / BEST OF CREATIVE EFFECTIVENESS in Creative Effectiveness: Multi-Country or Global / CSR
GOLDEN PENCIL in Creative Effectiveness: Multi-Country or Global / CSR
SILVER PENCIL in Creative Effectiveness: Creative Effectiveness / CSR

ADCC — ADVERTISING & DESIGN CLUB OF CANADA
GOLD in TV Single
GOLD in Consumer Magazine Ad (Single)
GOLD in Consumer Magazine Ad (Campaign)
GOLD in Newspaper Ad (Single)
SILVER in Advertising Posters (Single)
SILVER in Advertising Posters (Campaign)
SILVER in Advertising Transit (Single)
SILVER in Advertising Transit, Campaign (Dove "Courage is Beautiful")
SILVER in Advertising, Best Art Direction, Single (Dove "Courage is Beautiful")
SILVER in Online Film Over 45sec
SILVER in PR (Campaign)
SILVER in Creative Effectiveness
SILVER in Social Media

EFFIES CANADA
GOLD in Personal Care
GOLD in Carpe Diem / Products & Services
GOLD in Crisis Response / Critical Pivot
SILVER in Corporate Reputation

ADFORUM PHNX AWARDS
GRAND PRIX in TRANSFORMING LIVES
GOLD in TRANSFORMING LIVES

UNILEVER ANNUAL MARKETING AWARDS
GRAND PRIX
CREATIVE CRAFT AWARD

DMA UK AWARDS
SILVER in BEST BRAND BUILDING CAMPAIGN
BRONZE for BEST B2C
BRONZE for BEST CREATIVE SOLUTION

LUEZER’S ARCHIVE
Cover of Lüezer’s Archive

ADFORUM’S BUSINESS REPORT
Ranked #1 Most Awarded Health & Beauty Campaign in 2020 according to AdForum’s Business Report, leading Dove to be also ranked #1 Most Awarded Health & Beauty Brand in 2020

CONTAGIOUS
Ranked #1 Most Contagious Campaign in 2020

WARC Ranking
Ranked #14 Most Awarded Campaign in 2021
leading Ogilvy to be Named World's Most Creative Agency Network on WARC's Creative 100 in 2021

My role: Global Creative Director