Home improvements can be costly. Even the smallest scratch or stain comes with a large price tag to repair in full. And when it’s only wear and tear, it hardly seems worth the expense, given the ever-rising cost of living.

DIY by IKEA is a print campaign that reimagines household eyesores as opportunities for smart, low-cost home improvements in before-and-after visuals. Not everyone can afford a major home makeover, but we can all get a little creative with IKEA’s affordable furniture to elevate our spaces.

My role: Executive Creative Director