To ease the growing strain on GP practices, pharmacists have been given greater responsibility — now able to diagnose certain conditions and prescribe the appropriate medication.

Our "Pharmacists Everywhere" campaign for Boots playfully brings this message to life, showing that help is always just around the corner — quite literally never more than a stone’s throw away.

By highlighting the accessibility and expertise of local pharmacists, we aim to encourage people to turn to them first for minor ailments, saving GP appointments for when they’re truly needed.

Directed by Fiona McGee