W E D O N ’ T J U S T
F L A M E - G R I L L ,
W E S U N
F L A M E - G R I L L

As temperature in Kuwait reached 50oC (122oF), the BURGER KING® brand served a special WHOPPER® sandwich flame-grilled by the Sun.

The warmest day of the year in Kuwait just hit 50oC (122oF) and Burger King wasted no time in making the best of every ray. Flipping the down side of Kuwait’s infamous scorching heat through their very own solar powered gadget, BK took flame grilling to new heights by harnessing the sun’s power to its ultimate advantage! The result? The beginning of a tasty friendship between the Whopper sandwich and the bright star.

Watch the film in Arabic here.

My Role: Concept, Art director, Creative Director

Nominations so far:

DUBAI LYNX
1 BRONZE / PR / Events & Stunts

Best Outdoor of the week by BestAdsOnTV
Featured at Adweek
Editor’s pick by Creativity-Online