The TV Spot "Christmas Showdown", directed by Rosie, was part of our 2012 Christmas integrated campaign. While the film was running, we made the chocolate version of our Zalando deliveryman and sent to all Zalando costumers.
It was so successful that Zalando ended up selling it in supermarkets in Europe. Our chocolate delivery man was quickly sold out in the website too, where non-costumers could order: