Olá! 

Nice to meet you! I am Ju.

I'm a Brazilian creative working as a Executive Creative Director at VML in London. I was born in Campinas, a city with more than 1 million people, but it still feels like a charming village in the Brazilian countryside. My passion for exploring the world has taken me across five countries – Brazil, Germany, the UAE, Spain, and the UK – where I've worked with renowned agencies such as Jung von Matt, Leo Burnett, Publicis, Ogilvy, Uncommon and now, VML London.

Currently based in London, I create global campaigns for Boots and No7. Before joining VML, I was at Uncommon, where I developed impactful campaigns for British Airways, The Ordinary, and Quaker. Prior to that, I worked for four years at Ogilvy London on Unilever’s portfolio, focusing primarily on Dove, where I led several award-winning campaigns, including Courage is Beautiful, Reverse Selfie, As Early as Five, and the most recent 10x10.

At Publicis Madrid, I created IKEA’s Real Life Series, which became the IKEA’s most-shared campaign of all time and won multiple Cannes Lions, positioning Publicis as one of the top creative agencies in Spain.

Before moving to Spain, I spent four years as Regional Creative Director at Ogilvy Dubai, leading 15 offices across the Middle East and North Africa. During this time, I developed the “It’s That Affordable” campaign for IKEA, which became one of the most-awarded campaigns globally, as recognized by the Gunn Report in 2016. I also worked with iconic brands such as Volkswagen, Coca-Cola, Vodafone, Burger King, and Pfizer. Under my leadership, IKEA Saudi Arabia achieved its first-ever awards, including three Gold Lions and five D&AD pencils.

While I’m passionate about ideas, I also love travelling, sparkling water with lemon, Fridays, cinema, and anything that makes me laugh. Bringing people together is what I enjoy most.

Feel free to reach out to discuss ideas, opportunities, or even just the weather: julianaparacencio@gmail.com

And if you’d like to know a little bit more about my journey, check out these Lürzer’s Archive articles:

http://www.luerzersarchive.com/en/article/366/nice-to-meet-ju!.html

https://www.luerzersarchive.com/en/magazine/interview/juliana-paracencio-197.html

• 4 Grand Prix in Cannes, 16 Gold Lions, 21 Silver and 12 Bronze Lions (source: LoveTheWork.com);
• 2 nationalities (Brazilian and German);
• Ranked #1 Best Creative Director in the UK in 2022 by The One Show;
• Ranked #1 Best Creative Director in Europe in 2022 by The One Show;
• Ranked #9 Best Creative Director worldwide in 2022 by The One Show;
• Ranked #16 Best Creative Director on the planet in 2023 by The Drum;
• Ranked #6 Best Creative Director in 2022 by the D&AD;
• Ranked #14 amongst 200 most-awarded creative directors of 2021 by The Drum (Ranked #1 most-awarded female creative director of 2021);
• In 2020, I made it into Creativepool’s TOP 25 Influential and Inspiring Creative Directors across the globe, place #19;
• 5 different countries (Brazil, Germany, UAE, Spain and UK) and 3 different continents (South America, Europe and the Middle East);
• Nominated to be a Member of The One Club International Board;
• Created Ogilvy‘s Most-Awarded print campaign in 2016, leading it to be considered 'The 5th Most-Awarded Print/OOH ads in the world by Gunn Report 2016" and to win "Cannes Lions Network of the Year";
• Considered the 29th Most-Awarded Art Director in 2016;
• Led Ogilvy Jeddah and IKEA Saudi Arabia to win their first awards in 2016;
• In 2017, led Ogilvy Jeddah and IKEA Saudi Arabia to win at Cannes for the second time in a row;
• In 2023, helped Ogilvy UK to be ranked #4 Most Awarded Agency worldwide at the One Show;
• 2343 ideas per brainstorming, 2 of which I like;
• 3 passions (great ideas, my daughter and my husband, not necessarily in that order).