S O L V I N G
T W O
P R O B L E M S
A T O N C E
Ramadan is a time of togetherness, yet most of us spend more time with our phone than our family. While for migrant workers in the Middle East, smartphones are their only connection to their families back home.
For Ramadan 2016, Lenovo created Hadia Time, a simple app that records the time your phone is locked in the evenings. Between 7pm and 10pm every day, the longer your phone stays locked, the more data Lenovo will gift to those who need it most.
So the more time you spend with your family, the more time they can spend with theirs.
Hadia Time is 100% free and does not drain your data plan. Your symbolic gift of time will be converted into real data credit by Lenovo and distributed after Eid to workers across the region.
We will then contact you personally with thanks from the workers who received family time, thanks to you being with yours. Ramadan Kareem!
Check out the app here:
My role: Concept
GOLD / Mobile
SILVER / Branded Content & Entertainment
SILVER / Promo & Activation
SILVER / PR
SHORTLIST / MOBILE Applications