S O M E T H I N G S A R E
B E S T K E P T H I D D E N
We all have things to hide. A bad photo, an unfashionable outfit, or even a skeleton in the closet. And we don’t want anyone to see it. Your home is like your life: When you leave everything out in the open, it may not reflect too well on you. This ad for Ikea's smart storage solutions reminds us how simple it is to keep it all neatly tucked away.
Our 2017 Campaign for IKEA Storage reminds us just how simple it is to keep it tucked away. From interactive P.O.S. displays, to OOH and print, IKEA shows how to stylishly avoid a mess by keeping the skeletons and other nasty little things firmly where they belong: hidden.
Nominations so far:
SHORTLIST / DIRECT MARKETING Ambient POP & In-Store Campaign
SHORTLIST / PRINT & OUTDOOR Ambient Media Indoor & Outdoor Campaign
SILVER / OUTDOOR CAMPAIGN
BRONZE / PRINT CAMPAIGN
Featured as Print of the Week by Lürzer's Archive;
Made it in the 10 highest ranking Print Ads of the Week of 2017, according to Lürzer's Archive.