To demonstrate the benefits of the park assistance, we created a sound card that simulates it‘s functioning. The cards were delivered to a specific target group, of people who have already visited Fiat concessionaires in the last days and were probably still deciding which car they would buy. If they brought the sound card to the concessionaire, they would have the park assistance for free when buying their Fiat.
CANNES LIONS - 2x SHORTLISTED
MONTREUX AWARD - GOLD