P R O D U C T S W I T H
A S H O R T L I F E - S P A M
I N A F O R M A T W I T H
A S H O R T L I F E - S P A M :
I N S T A - S T O R I E S
The closer a product gets to expiring, the fastest supermarkets need to sell them. So, they drop the prices. But if there aren’t enough people in the store to see it, products end-up stuck on the shelf. A waste, not only for the business, but for society.
Supeco, Carrefour’s low cost supermarket chain, believes savings can go beyond low prices: they can also help avoid waste. Introducing Best Before 24h. The win-win promo that advertises products with a short lifespan on a format with a short lifespan: Instagram Stories, the ephemeral media space that lives 24 hours only.
My role: Idea and Creative direction