When you need a nap, asap!
In Dubai, you can order pretty much everything. Why not ordering a nap during the day. IKEA presents "Nap Delivery", a dedicated truck for napping recently launched by IKEA, and is currently making its way around Dubai. Besides promoting IKEA Bedroom, we also also took the chance to prove how much you can do with IKEA Small Spaces.
The Nap Delivery Truck campaign started rolling out through the region recently, and we have already made it to the News:
• Timeout
• GulfNews
* Albawaba
• AdAge
• DubaiNetwork
• DubaiNews
• AlArabyan
My role: Creative Director